Digital marketing project management, end to end.
The pieces I coordinate.
Coordination of sites and landing pages: requirements, vendors, QA, and launch.
Oversight of technical SEO, GA4, and GTM implementations, with quality control on the data.
Reporting structure and dashboards connected to business outcomes, not vanity metrics.
Review of the stack, measurement, and operations to find leaks and priorities.
Control and measurement of ad spend: evaluated against results, not clicks.
What does directing a digital marketing project include?
End-to-end coordination of the project's pieces: web, SEO, analytics, reporting, audits, and ad spend oversight. It includes vendor management, quality control on the data, and a measurement structure connected to business outcomes.
How is this different from a traditional project manager?
A traditional PM manages timelines and deliverables. Here, coordination carries marketing and data judgment across every piece. QA covers the measurement, and reporting aims at business results, not vanity metrics.
Why define measurement from the start of the project?
So the project ends in a measurable result, not a loose deliverable. When measurement is defined from the start, spend and progress are evaluated against outcomes, not against clicks or dates met.
Let's talk about the scope, the pieces involved, and how the result will be measured.
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