Johnny Garbanzo Garita. 10+ years making digital marketing perform.
The Pulse Studio is my consultancy: a digital marketing consultant with over 10 years in B2B and more than $750K in managed ad spend. Based in San José, Costa Rica; I work with companies across Costa Rica and LATAM.
MarTech & Platforms
Ownership and advisory over the full digital ecosystem: website, email, analytics, CRM and paid media tools. I configure, audit and optimize the stack so every tool measures what matters and stays integrated with the rest.
Marketing and Campaign Management
Full-funnel planning and execution: channel and content strategy, segmentation, budget management, optimization and executive reporting. Budgets up to $50K/month in B2B and B2C, at regional and US level.
Paid Media
Meta, LinkedIn, Google Ads and Programmatic. Budgets up to $50K/month on high-complexity B2B accounts.
Analytics and Measurement
GA4, GTM, Search Console. KPI architecture and executive dashboards connected to pipeline, not vanity metrics.
Marketing Automation & Email
Nurturing flows, email and lead scoring. HubSpot and ActiveCampaign oriented toward lead qualification.
SEO · AEO · GEO
Traditional search, AI answer engines and generative engines. Visibility strategy for the new search ecosystem.
Where I've worked.
CINDE Costa Rica
B2B marketing for C-suite executives at multinationals evaluating Costa Rica as an investment destination. Demand generation, international events, analytics and cross-channel coordination.
Independent Consulting
Industrial real estate, B2B and B2C services, and independent professionals across Costa Rica, LATAM and the US.
Accenture
Global campaign activation and Sprinklr for enterprise clients: setup, dashboards, advisory and training.
Nacascolo Holdings
18 companies, 30+ brands simultaneously. Paid media, automation, analytics and UX. Up to $15K/month.
Ketchum
15+ simultaneous B2B accounts, $20K/month combined. Free trade zone, medical device, pharmaceutical and higher education sectors.
Claude · Anthropic
Languages
From track record to system.
AI lowered the floor of execution; the value moved to the ceiling. My job is the judgment layer: the discernment that turns AI output into competitive advantage, not more generic content. That's what I operate through The Pulse Studio. See the system and the services.
My professional profile at linkedin.com/in/johnnygarbanzo.