Digital marketing consulting that builds systems, not scattered efforts.
The Pulse Studio is Johnny Garbanzo Garita's digital marketing consultancy: over 10 years in digital marketing and more than $900K in managed digital ad spend, with demand generation, lead generation, analytics and marketing automation strategies for companies in Costa Rica, LATAM, Spain and the United States that need measurable results, not more activity.
It's not an execution problem. It's a systems problem.
Most companies don't have an execution problem. They have campaigns running, reports arriving and agencies billing. What they don't have is a system: a way to know what actually moves the business and what just inflates the report. That's where I step in to provide direction, based on your brand's own data.
The marketing that works today isn't the one that produces the most, it's the one that produces with direction and inputs that give it the right context. AI lowered the floor of execution; the value moved to the ceiling: judgment, diagnosis, calibration and oversight.
I work with companies that have a marketing team but lack someone to direct it at a senior level. The team can execute; what's missing is someone to decide what to do, measure against real business results and adjust course month to month.
Five services, independent or integrated into one system.
They work on their own or integrated into a calibrated system. If you only need one piece, I operate it. If you need everything connected, I build it to your scale as an ecosystem.
Positioning strategies for Google and AI engines (ChatGPT, Perplexity, Gemini, Claude). Traditional SEO + AEO + GEO so your site gets found and cited.
View service →Google, Meta and LinkedIn Ads campaigns oriented toward pipeline, not clicks. Budgets up to $50K/mo.
View service →Implementation of Google Analytics 4, Google Tag Manager and measurement architecture connected to the business. Pipeline dashboards, not vanity metrics.
View service →Nurturing flows, lead scoring and email in HubSpot, ActiveCampaign, Salesforce and others, oriented toward lead qualification and CRM.
View service →Management of web, SEO and analytics projects, reporting, audits, dashboards and oversight or measurement of digital ad spend.
View service →Two moments when it makes sense to talk.
Execution is running, but nobody is steering the ecosystem
Your team already produces, campaigns go out, tools are active. What's missing is someone to read the results with judgment, decide what to double down on, what to optimize and what to adjust, and connect it all to the business numbers.
The terrain grew faster than the team
Your team is good at what they do, but digital marketing expanded (new channels, more data, the rise of AI) and the operation outgrew them. It's not a talent problem; it's a scope problem.
Practical analysis with judgment, not just theory.
Over a decade operating digital marketing in sectors like technology, pharmaceuticals, medical devices and higher education, across regional agencies, national companies and multinationals, with budgets of up to $50K a month. Certifications and hands-on experience. See the full track record.
A digital marketing consultant designs and operates a company's marketing system, using AI as strategic infrastructure that supports the team's operation and the brand's digital ecosystem, not as a standalone tool. The capability gets evaluated and built, the team gets trained to operate it, and the consultant stays on as the standing layer of judgment that keeps it sharp as projects, the market and the numbers change.
Request an initial diagnostic, no strings attached.
The first conversation is to understand your situation and see, with no obligation, whether it makes sense to work together.