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Notes on systems, judgment and AI-driven marketing.
Operating notes, not theory. Short reads on building marketing that compounds, reading what actually works, and keeping the judgment layer sharp.
What is generic drift and why your content doesn’t show up in AI
If you use AI to produce content without senior judgment, it converges to the market average. And AI engines have no reason to cite the average.
Read article →SEO vs AEO: why optimizing only for Google is already half a strategy
SEO ranks you on Google; AEO makes you citable by AI engines. Optimizing for only one leaves half of the search landscape uncovered.
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